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Li & Fung (Retailing) Limited
Incorporated in 1985 as a 100% owned subsidiary of Li & Fung (1937),
Li & Fung (Retailing) Limited is a member of the Li & Fung
Group of companies, operating three retailing businesses: Circle K,
Toys "R" Us and Branded Lifestyle. Geographically the business
scope covers the Greater China, South Korea, Thailand, Malaysia, Singapore, Indonesia and the Philippines.
Li & Fung Retailing is committed to be the premier specialty retailing
group in Asia offering quality products and services at conveniently
located stores. Our vision is to nurture and develop the core competency
of each of the retailing businesses to provide a solid platform for
aggressive regional expansion.
Operation Highlights
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Annual turnover of around US$700 million in 2006 |
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Over 950 outlets across the region |
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Average 500,000 daily customer count per day |
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11,500 employees |
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Total retailing area over 800,000 sq. ft. |
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Circle
K | Toys
"R" Us | Branded
Lifestyle |
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The Circle K operation was listed on the GEM Board in Hong Kong
in January 2001 under the listing vehicle of Convenience Retail
Asia Limited ( www.cr-asia.com).
Initial public offering was 14 times oversubscribed by institutional
investors.
The first Circle K store in Hong Kong was established in 1985. Currently,
there are over 320 Circle K outlets in Hong Kong, Guangzhou, Dongguan and Shenzhen, as
of March 2007. All stores are company owned-and-managed. Service
excellence defined as "Speed, Tidiness and Friendliness"
is one of our core competencies.
The company owned-and-managed strategy has enabled Convenience Retail
Asia to achieve total alignment in the execution of business strategies
and marketing programs, resulting in maximum responsiveness, efficiency
and consistency at every level.
The company vision of Convenience Retail Asia Limited is to be the
preferred and fastest growing convenience store chain in Hong Kong
and the Chinese Mainland.
Convenience Retail Asia Limited is the exclusive licensee of the
Circle K brand in Hong Kong, Macau and most of the Chinese Mainland;
with provision for future expansion into the Philippines, Thailand,
Malaysia and Singapore.
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Toys "R" Us was established in 1986 in Hong Kong as a joint
venture of Li & Fung Retailing and Toys "R" Us, USA.
In May 1999 Li & Fung Retailing became a franchisee of Toys
"R" Us and acquired 100% ownership of the business in
Hong Kong, Taiwan, Singapore and Malaysia; with provisions for
entry into new geographic markets including the Chinese Mainland
(South of Yangtze River), Thailand, Philippines and other South
East Asian countries, which are also part of the licensed territory.
Toys "R" Us is positioned as "the worldwide authority
on kids, families and fun" and is the largest specialty chain
store for children's product in the world.
Toys "R" Us believes in providing a happy and fun filled
shopping experience to all its customers with the biggest selection
of toys priced to offer best value for money.
Toys "R" Us Asia websites:
www.toysrus.com.hk
www.toysrus.com.tw
www.toysrus.com.sg
www.toysrus.com.cn
www.toysrus.co.th
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Branded Lifestyle was established in 1986 (www.brandedlifestyle.com)
to represent internationally renowned brands across the Asia Pacific
region.
The core competency of Branded Lifestyle is developing brand values.
By firmly believing in each of the brands represented and upholding
their origin, heritage, culture and legacy in a consistent and accurate
manner, the brand values are communicated and conveyed to international
consumers.
Branded Lifestyle currently operates in Greater China and five Asian markets - Singapore,
Malaysia, Thailand, Indonesia and South Korea, with over 200 retail
points in prime locations. The management team is dedicated to brand
management and determined to maintain their international presence
and standard; while totally committed to extending the business
in the Asia Pacific region.
People, marketing knowledge and global reach are the key success
factors of Branded Lifestyle.
With a direct retailing model, better control over retail points
as well as the brand image and positioning becomes a competitive
edge.
Relationship management is also an integral part of the Branded
Lifestyle success story, be it with landlords, principals, press
or customers.
Brands We Represent :
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Country Road Flagship store in Millenia Walk, Raffles Boulevard, Singapore
6 outlets in Singapore, Malaysia and Thailand.
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The Mango Flagship Store
in Rodeo Street
Apkujung, Seoul
13 outlets in South Korea.
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Paragon Singapore
20 outlets in Singapore, Indonesia and Thailand. |
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I-Park Mall, South Korea
5 outlets in South Korea and Thailand. |
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71 outlets on the Chinese Mainland, Hong Kong and Macau. |
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16
outlets on the Chinese Mainland, Hong Kong and Macau. |
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29 outlets on the Chinese Mainland and Hong Kong. |
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21 outlets on the Chinese Mainland. |
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Harbour City, Hong Kong
23 outlets in Taiwan and Hong Kong. |
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Pak Sha Road, Hong Kong
3 outlets in Hong Kong and Thailand. |
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